After many months pouring over the new collection, we are so proud and joyful to announce that it’s here! Each new style was sketched, designed and created by Christine and I (Vania). Each strap is a reflection of us and our sense of aesthetic. As with the first collection, we wanted to create very stylish straps for girly-girl artists like ourselves 
There is also a new unisex strap (See “Suit Up”)!
The difference with this new collection, is that not only we began with beauty and comfort in mind, this new array of straps features some very trendy designs (see our new “Chevron” & “Dream Catcher” straps!). Additionally we kept practicality in mind with some super functional straps (see our new “Suit Up” strap!) and soft & cozy styles (see “Soho Spirit” & “Bluegrass”).
Finally, this collection is personally very dear to my (Vania’s) heart as it contains the very first strap I ever sketched, “Amalfi”– the strap with which, in a sense the idea of Bloom Theory was born. We were finally able to put this very unique strap into production and make it a reality 
Here is the campaign shoot we photographed just a few weeks ago of each and every one of the new beauties.
special thanks to Megan (model) & Erin Smith (Beauty)
Oh to be a little girl again… These girls had so much fun laughing, twirling and showing off their ballet moves… and we had even more fun capturing it all…
and WOW how glorious is this little man!?
Everything, absolutely everything about this wedding in Umbria Italy was flawless! Kate and David chose the stunning Palazzo Terranova as the venue for their stupendous Italian destination wedding. Chic Weddings in Italy adorned every detail of their ceremony and reception with such taste, thoughtfulness and beauty. The bride’s dress was none other than Monique Lhullier and the blush pink was ever so perfect in this northern Italian setting. David and Kate’s love seems so deep and intricate, almost like a secret only they share. We are so very thankful to have been able to work with such a lovely couple and such a talented group of people within this wedding. Now feast your eyes and scroll down for a quick getaway to Italy…
Our new collection of Bloom Theory straps will launch shortly– each new strap is uniquely glorious- we promise.
If you are a photographer attending WPPI in Las Vegas this month be sure to come check us out at booth No. 1366! Our previous and new line of straps will both be showcased and for sale there. We will also be offering an unmatchable and exclusive WPPI discount on ALL the straps!
We hope to see you there!
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