After many months pouring over the new collection, we are so proud and joyful to announce that it’s here! Each new style was sketched, designed and created by Christine and I (Vania). Each strap is a reflection of us and our sense of aesthetic. As with the first collection, we wanted to create very stylish straps for girly-girl artists like ourselves
There is also a new unisex strap (See “Suit Up”)!
The difference with this new collection, is that not only we began with beauty and comfort in mind, this new array of straps features some very trendy designs (see our new “Chevron” & “Dream Catcher” straps!). Additionally we kept practicality in mind with some super functional straps (see our new “Suit Up” strap!) and soft & cozy styles (see “Soho Spirit” & “Bluegrass”).
Finally, this collection is personally very dear to my (Vania’s) heart as it contains the very first strap I ever sketched, “Amalfi”– the strap with which, in a sense the idea of Bloom Theory was born. We were finally able to put this very unique strap into production and make it a reality
Here is the campaign shoot we photographed just a few weeks ago of each and every one of the new beauties.
special thanks to Megan (model) & Erin Smith (Beauty)